At your service.
So now you have to do something. You have your Facebook page, your Twitter account, and your boss asking you why it isn’t raining followers and fans. Unfortunately this isn’t an “if you build it they will come,” kind of process. There is a solution and the answer lies within your content. The quality of your content determines it’s effectiveness.
Being original and creating your own content will not only bring in an audience, but create liquid content with actionable engagement. To be effective, embrace the idea of being a publisher and take a stance with an authoritative voice in your industry. Jeff put together a wonderful Slideshare that might help organize your thoughts. However, if you are looking for answers, start by addressing the challenges.
“We must never be afraid to go too far, for success lies just beyond.” -Marcel Proust
— Reymond Hernandez (@ThePush_Intl) March 26, 2012
[Stats via Argentina Facebook Statistics, Penetration, Demography - Socialbakers.]
Do you wonder why businesses are going “all in” on their social media marketing? Decision makers, press, media, and users are hungry for user data and there are piles of statistics to keep them busy. What’s all the fuss about? The amount of data that social media platforms gather allows for rich interpretation and insight. We can use this to forecast what the numbers trend out to over time.
Don’t use just one single indicator; the most complete picture is painted when you research over as many relevant indicators as possible. Social media analytics tracks things like: time on site, what are users doing, interaction, recommending, did they end up buying, and more. The more data and tracking power you have the more proactive you are to marketing successes and failures.
Data doesn’t have borders. You may use the data to investigate your outreach potential in a foreign market. Let’s zoom in on Argentina where data shows it has the population, technology, and the user base. Data hints to a considerable expansion trend with significant numbers in the 18-24 age group. Per Facebook Stats, it is the largest user age group (30%) and the fastest on the rise (last 90 days).
How does that compare? The US shows that the 18-24 age group is also the largest user group. It sits at 24% of the total, but differs in that it’s also the fastest declining in total users (90 days). Within the US, the fastest growing group is 45-54 age group (13% of total users).
You will need more info to commit, surely, but have your objective clear prior to digging too deep. As mentioned earlier, more than one indicator is best and I advise that you study them prior to proceeding with inbound marketing tactics. A thorough strategy takes time and leads you to solid conversion and sales.
Want a suggestion? Adapt to using social media and analytics because this will be what stands businesses apart in 2012. Get started with a focus team and determine what you want. From there contract with an expert or hire an in-house media strategist, but hurry because you’re already late!
Here are some quick tips to get your audience involved. Twitter success is all about your 140 characters space. Here is some help:I hope this helps! Don’t forget to follow me on Facebook for more goodies! http://www.facebook.com/thepushinternational
[Stats via Argentina Facebook Statistics, Penetration, Demography - Socialbakers.]
It can feel like there are an overwhelming amount, almost an infinite amount, of applications for statistics to be used in a strategic media plan. It’s these stats that make digital media marketing effort so amazing. The data and tracking power keeps your marketing strategy agile and both proactive and reactive to success and failures.
Let’s zoom in on South America. Argentina is a wonderful place to start a solid campaign. It has the population, the technology, the user base, and…an expert.
When it comes to a social media user base in this country, there is still considerable expansion happening in the 18-24 category, per Facebook Stats, it is the largest user base by age group at 30% and it is also the fastest age group on the rise (per the last 90 days).
How does that compare to the US? According to Facebook Stats, the largest user by age group within the US is 25-34 at 25% which also happens to be the fastest growing user group in the age group category with the runner up in user growth being 35-44 years old. In the US, the 18-24 age group category at 23% of the total user base is showing a considerable decline. These stats represent the last 90 days.
Supposing you had a product or service benefiting the 18-24 age group and you are looking to expand to other markets…
These stats would show that it is worth your investment to apply a digital media strategy to your target audience in this region. Learning how to adapt a campaign to take advantage of a rising demographic may be what defines your sales breakthrough. If you exasperated the market within the US, if you are ready to expand, or if your product is global then this type of application could be what gives your sales life. Find the numbers, see the patterns, and apply them to your marketing strategy.
Entering a foreign market will require more than the statistics. It would be wise to understand why this age group is on the rise, when the group is expected to peak, and more importantly how to engage them. The motivators behind this category might be completely different or conveniently the same. Either way, don’t just throw your marketing out there and see who grabs it. Do it with intention by working with a consultant to design a strategy fit for the market. By investing some time and money into an expert you can save thousands by avoiding an ineffective campaign.
