Use the data in your favor. Read to learn how.
Do you wonder why businesses are going “all in” on their social media marketing? Decision makers, press, media, and users are hungry for user data and there are piles of statistics to keep them busy. What’s all the fuss about? The amount of data that social media platforms gather allows for rich interpretation and insight. We can use this to forecast what the numbers trend out to over time.
Don’t use just one single indicator; the most complete picture is painted when you research over as many relevant indicators as possible. Social media analytics tracks things like: time on site, what are users doing, interaction, recommending, did they end up buying, and more. The more data and tracking power you have the more proactive you are to marketing successes and failures.
Data doesn’t have borders. You may use the data to investigate your outreach potential in a foreign market. Let’s zoom in on Argentina where data shows it has the population, technology, and the user base. Data hints to a considerable expansion trend with significant numbers in the 18-24 age group. Per Facebook Stats, it is the largest user age group (30%) and the fastest on the rise (last 90 days).
How does that compare? The US shows that the 18-24 age group is also the largest user group. It sits at 24% of the total, but differs in that it’s also the fastest declining in total users (90 days). Within the US, the fastest growing group is 45-54 age group (13% of total users).
You will need more info to commit, surely, but have your objective clear prior to digging too deep. As mentioned earlier, more than one indicator is best and I advise that you study them prior to proceeding with inbound marketing tactics. A thorough strategy takes time and leads you to solid conversion and sales.
Want a suggestion? Adapt to using social media and analytics because this will be what stands businesses apart in 2012. Get started with a focus team and determine what you want. From there contract with an expert or hire an in-house media strategist, but hurry because you’re already late!
If you are trying to get noticed you have come to the realization that social media cannot be avoided. Pre-Game Task: establish your brand identity. Once you know who you are, what message you want to deliver, and what you want to look like you can begin on your strategy. Have your brand identity embedded in your strategy when approaching the 5 media landscapes (promoted, shared, earned, owned, paid) and lockdown how you are going to engineer engaging content that creates value to your audience. This is a necessity and you will drown in the abyss without it. All brands have the ability to be journalists now; however, most lack the expertise of a media & publishing expert. Luckily resources can be hired. Remember, none of this can be done without a strategy, so don’t go “commando” on me.
The World is your garden
Your social media strategy is the gardener
How to Work Social Stats Into Your Media Strategy
It can feel like there are an overwhelming amount, almost an infinite amount, of applications for statistics to be used in a strategic media plan. It’s these stats that make digital media marketing effort so amazing. The data and tracking power keeps your marketing strategy agile and both proactive and reactive to success and failures.
One great example of using social media to investigate your outreach potential is with foreign market statistics.
When it comes to a social media user base in this country, there is still considerable expansion happening in the 18-24 category, per Facebook Stats, it is the largest user base by age group at 30% and it is also the fastest age group on the rise (per the last 90 days).
How does that compare to the US? According to Facebook Stats, the largest user by age group within the US is 25-34 at 25% which also happens to be the fastest growing user group in the age group category with the runner up in user growth being 35-44 years old. In the US, the 18-24 age group category at 23% of the total user base is showing a considerable decline. These stats represent the last 90 days.
Supposing you had a product or service benefiting the 18-24 age group and you are looking to expand to other markets…
These stats would show that it is worth your investment to apply a digital media strategy to your target audience in this region. Learning how to adapt a campaign to take advantage of a rising demographic may be what defines your sales breakthrough. If you exasperated the market within the US, if you are ready to expand, or if your product is global then this type of application could be what gives your sales life. Find the numbers, see the patterns, and apply them to your marketing strategy.
Entering a foreign market will require more than the statistics. It would be wise to understand why this age group is on the rise, when the group is expected to peak, and more importantly how to engage them. The motivators behind this category might be completely different or conveniently the same. Either way, don’t just throw your marketing out there and see who grabs it. Do it with intention by working with a consultant to design a strategy fit for the market. By investing some time and money into an expert you can save thousands by avoiding an ineffective campaign.
Tip: There is not just one way to get in front of your audience. Use all your tools for maximum exposure. Don’t have the time? Hire a Digital Marketing Sales Strategist.
You don’t have to have big pockets to run a successful social media campaign and you don’t need an advertising agency anymore either. Even if you aspire to do it yourself, you can partner with a consultant to research, design your strategy, and manage your campaign. On this subject waiting is not the answer; the time has always been now.
The biggest game event of the year is upon us and the adverts are on the ball and set for a first and ten. What does their fan’s look like? Check out this infographic for a peak on what all the fuss is about. Enough to spend millions? Infographic courtesy of BlueKaiFollow @thepush_intl
After strategy, one of the first investments I make in a social media effort is design.Follow @thepush_intl
There are allot of ‘comers’ & ‘goers’ in social media. They’re all hacking at the user lists for followers and then abandoning them without engagement or follow through. The list is growing aware of this and the users are become more reluctant to click follow or like if you are going to disappear in a few months. A big indicator for any user is your landing page. If you have not invested in a good landing page design then you’re not vested in your social media campaign. Make them congruent. Your Twitter page should resemble your Facebook page, your webpage should resemble your Youtube profile, and they should all be linking to each other. This gives your brand image consistency and keeps your profile informative and professional.
Tip: Remember to have your relevant contact information accessible at first glance…don’t make them dig for it.
For a little help, here is a guide to: The Anatomy Of A Perfect Landing Page | Nicelandingpage.com
Take the time for design.
Content & Social Media Management Search Engine Optimization
- The Social Media Push International is out! paper.li/ThePush_Intl/1… ▸ Top stories today via @TrendsSantiago @rayovirtual 12 hours ago
- The Social Media Push International is out! paper.li/ThePush_Intl/1… ▸ Top stories today via @pushingsocial 1 day ago
- The Social Media Push International is out! paper.li/ThePush_Intl/1… ▸ Top stories today via @nikeblog 2 days ago
- The Social Media Push International is out! paper.li/ThePush_Intl/1… 3 days ago
- The Social Media Push International is out! paper.li/ThePush_Intl/1… ▸ Top stories today via @TrendsSantiago 4 days ago
- How To Attract More Qualified Visitors by Using Rich Snippets [infographic]
- Breaking the Barriers of Content Marketing [Slideshare]
- Reymond Says: Don’t Be Afraid To Go To Far.
- Creating Business Through Inbound Marketing [infographic]
- Strategy Tips: Social Media Stats for Forecasting & International Expansion