Design

After strategy, one of the first investments I make in a social media effort is design.

There are allot of ‘comers’ & ‘goers’ in social media. They’re all hacking at the user lists for followers and then abandoning them without engagement or follow through. The list is growing aware of this and the users are become more reluctant to click follow or like if you are going to disappear in a few months. A big indicator for any user is your landing page. If you have not invested in a good landing page design then you’re not vested in your social media campaign. Make them congruent. Your Twitter page should resemble your Facebook page, your webpage should resemble your Youtube profile, and they should all be linking to each other. This gives your brand image consistency and keeps your profile informative and professional.

Tip: Remember to have your relevant contact information accessible at first glance…don’t make them dig for it.

For a little help, here is a guide to: The Anatomy Of A Perfect Landing Page | Nicelandingpage.com

Take the time for design.