Use the data in your favor. Read to learn how.
Do you wonder why businesses are going “all in” on their social media marketing? Decision makers, press, media, and users are hungry for user data and there are piles of statistics to keep them busy. What’s all the fuss about? The amount of data that social media platforms gather allows for rich interpretation and insight. We can use this to forecast what the numbers trend out to over time.
Don’t use just one single indicator; the most complete picture is painted when you research over as many relevant indicators as possible. Social media analytics tracks things like: time on site, what are users doing, interaction, recommending, did they end up buying, and more. The more data and tracking power you have the more proactive you are to marketing successes and failures.
Data doesn’t have borders. You may use the data to investigate your outreach potential in a foreign market. Let’s zoom in on Argentina where data shows it has the population, technology, and the user base. Data hints to a considerable expansion trend with significant numbers in the 18-24 age group. Per Facebook Stats, it is the largest user age group (30%) and the fastest on the rise (last 90 days).
How does that compare? The US shows that the 18-24 age group is also the largest user group. It sits at 24% of the total, but differs in that it’s also the fastest declining in total users (90 days). Within the US, the fastest growing group is 45-54 age group (13% of total users).
You will need more info to commit, surely, but have your objective clear prior to digging too deep. As mentioned earlier, more than one indicator is best and I advise that you study them prior to proceeding with inbound marketing tactics. A thorough strategy takes time and leads you to solid conversion and sales.
Want a suggestion? Adapt to using social media and analytics because this will be what stands businesses apart in 2012. Get started with a focus team and determine what you want. From there contract with an expert or hire an in-house media strategist, but hurry because you’re already late!