If you aren’t in The Latin American Markets, then yes, you’re missing allot!

I have spent years in South America studying the social dynamics of marketing and business and it is a fair to state that these huge modern metropolises are not behind in social media. In fact, half of the top 10 markets globally were South American countries. Think about this: Buenos Aires, Argentina has a population of 13.1Million and is ranked #20 in the world of Urban Areas by Population. From the 2010 census, the Republic of Argentina had a population of 40,091,359 (Source Wikipedia.org: http://en.wikipedia.org/wiki/Argentina#Demographics). This means roughly 32% of the nation inhabits one grand city. A social media dream-world in the terms of virility; currently, there are 17,784,380 Facebook users in Argentina, which makes it #12 in the ranking of all Facebook users by country. Of the 17.8Million Argentine Facebook users, 6.6Million reside in Buenos Aires(B.A.), making B.A. #6 in the world of Urban Areas by Facebook Users. This is a 44.5% national penetration rate and a 50.3% penetration rate of Facebook users for Buenos Aires. You can consider this a one-city-nation in my book, but don’t head in their without a strategy. Here’s why…

Did You Know? Did you know the official language in Argentina is Spanish of the Castilian dialect? Moreover, people from Buenos Aires are referred to as “Porteno” and speak a unique dialect with their own accents and mannerisms separate from the rest of the country and Spanish-speaking nations. In addition, the country has large Italian, English, German, and French speaking populations.

Reymond Hernandez-

US & Latin America Digital Marketing Sales Strategist for social media integrations.

The Push International- Buenos Aires, Argentina & Portland, Oregon.

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