Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.
Writing
Breaking the Barriers of Content Marketing [Slideshare]
Why Content Marketing is King and The Reasons Industry Titans are Turning to it.
Follow @thepush_intlSo now you have to do something. You have your Facebook page, your Twitter account, and your boss asking you why it isn’t raining followers and fans. Unfortunately this isn’t an “if you build it they will come,” kind of process. There is a solution and the answer lies within your content. The quality of your content determines it’s effectiveness.
How to Not Have the Worst Content on The Web
Being original and creating your own content will not only bring in an audience, but create liquid content with actionable engagement. To be effective, embrace the idea of being a publisher and take a stance with an authoritative voice in your industry. Jeff put together a wonderful Slideshare that might help organize your thoughts. However, if you are looking for answers, start by addressing the challenges.
Jeff Bullas mentions 8 Challenges of Content Marketing:
1. Finding inspiration and ideas
2. Creating it
3. Making it relevant
4. Resourcing it
5. Managing it
6. Monitoring it
7. Measuring it
8. Making it“Liquid”and Contagious
Categories: content, Digital Media Strategy, SEO, Uncategorized, Writing
Tags: authoritative voice, challenges, content marketing, create, creating, design, inspiration, liquid content, managing, Marketing, monitoring, multimedia, PR, publishing, quality, relevant, rich, strategy, viral
Leave a comment
Reymond Says: Design Your Content Strategy: A Guide
If you are trying to get noticed you have come to the realization that social media cannot be avoided. Pre-Game Task: establish your brand identity. Once you know who you are, what message you want to deliver, and what you want to look like you can begin on your strategy. Have your brand identity embedded in your strategy when approaching the 5 media landscapes (promoted, shared, earned, owned, paid) and lockdown how you are going to engineer engaging content that creates value to your audience. This is a necessity and you will drown in the abyss without it. All brands have the ability to be journalists now; however, most lack the expertise of a media & publishing expert. Luckily resources can be hired. Remember, none of this can be done without a strategy, so don’t go “commando” on me.
View more presentations from JESS3
Categories: Brand Marketing, content, Digital Media Strategy, infographics, Quotes, Social Media Marketing, Uncategorized, Writing
Tags: advice, brand, branding, content, facts, inbound, landscape, Marketing, media, PR, publishing, Slideshare, social media, socialmedia, strategy, value, viral
1 Comment
Be A Winner. 140 Characters For Success. Twitter Strategy.
Here are some quick tips to get your audience involved. Twitter success is all about your 140 characters space. Here is some help:
Follow @thepush_intl
- If you can’t get a message in 140 characters, don’t tweet it!
- Use Word Shortcuts: “with” becomes “w/”. “Love” becomes “Luv” Retweeting becomes “RT-ing” Point is, you have to be creative.
- Drop Vowels: As long as it’s still readable, you can do things like turn “classroom” into “classrm”.
- Stick your link in the first 25% of the message. Clicks are most successful when the links fall within the first 25% of the tweet.
- Don’t over link or over tag your tweet. It looks to much like an infomercial and will turn people away from clicking.
- Remember to stick in your call-to-action. Things like: “Click to see” “watch” “Check it out” are all good examples to stick in your tweets.
- Don’t write in all caps.
- Be strategic with your #hashtags and maybe even brand your own!
- Track your tweet click-backs by using owly or another link shorten-er with a tracking ability.
I hope this helps! Don’t forget to follow me on Facebook for more goodies! http://www.facebook.com/thepushinternational
Categories: Killer Facts & Stats, Twitter, Uncategorized, Writing
Tags: 140, brand, characters, clicks, efficient, facebook, hashtags, links, shortcuts, sm, smart, social media, socialmedia, strategy, success, sucess, tag, tiwtter, tweet, tweets, twitter, word shortcuts
Leave a comment
The World Is Your Garden. Your Social Media Strategy Is The Gardener
The World is your garden
Your social media strategy is the gardener
Categories: Brand Marketing, Quotes, Social Media Marketing, Uncategorized, Writing
Leave a comment
Engage Your Audience Skillfully, One Seed At a Time.
Correctly plant a social media seed in their mind & it forms a nucleus w/power to attract to itself everything needed for its fulfillment.
Categories: Quotes, Uncategorized, Writing
Tags: brand, Campaign, influence, loyalty, Marketing, most, social media, strategy, Successful, viral
Leave a comment
