How to Work Social Stats Into Your Media Strategy
[Stats via Argentina Facebook Statistics, Penetration, Demography - Socialbakers.]
It can feel like there are an overwhelming amount, almost an infinite amount, of applications for statistics to be used in a strategic media plan. It’s these stats that make digital media marketing effort so amazing. The data and tracking power keeps your marketing strategy agile and both proactive and reactive to success and failures.
One great example of using social media to investigate your outreach potential is with foreign market statistics.
Let’s zoom in on South America. Argentina is a wonderful place to start a solid campaign. It has the population, the technology, the user base, and…an expert.
When it comes to a social media user base in this country, there is still considerable expansion happening in the 18-24 category, per Facebook Stats, it is the largest user base by age group at 30% and it is also the fastest age group on the rise (per the last 90 days).
How does that compare to the US? According to Facebook Stats, the largest user by age group within the US is 25-34 at 25% which also happens to be the fastest growing user group in the age group category with the runner up in user growth being 35-44 years old. In the US, the 18-24 age group category at 23% of the total user base is showing a considerable decline. These stats represent the last 90 days.
Supposing you had a product or service benefiting the 18-24 age group and you are looking to expand to other markets…
These stats would show that it is worth your investment to apply a digital media strategy to your target audience in this region. Learning how to adapt a campaign to take advantage of a rising demographic may be what defines your sales breakthrough. If you exasperated the market within the US, if you are ready to expand, or if your product is global then this type of application could be what gives your sales life. Find the numbers, see the patterns, and apply them to your marketing strategy.
Entering a foreign market will require more than the statistics. It would be wise to understand why this age group is on the rise, when the group is expected to peak, and more importantly how to engage them. The motivators behind this category might be completely different or conveniently the same. Either way, don’t just throw your marketing out there and see who grabs it. Do it with intention by working with a consultant to design a strategy fit for the market. By investing some time and money into an expert you can save thousands by avoiding an ineffective campaign.
The Push International
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