Posts Tagged With: media
Use the data in your favor. Read to learn how.
Do you wonder why businesses are going “all in” on their social media marketing? Decision makers, press, media, and users are hungry for user data and there are piles of statistics to keep them busy. What’s all the fuss about? The amount of data that social media platforms gather allows for rich interpretation and insight. We can use this to forecast what the numbers trend out to over time.
Don’t use just one single indicator; the most complete picture is painted when you research over as many relevant indicators as possible. Social media analytics tracks things like: time on site, what are users doing, interaction, recommending, did they end up buying, and more. The more data and tracking power you have the more proactive you are to marketing successes and failures.
Data doesn’t have borders. You may use the data to investigate your outreach potential in a foreign market. Let’s zoom in on Argentina where data shows it has the population, technology, and the user base. Data hints to a considerable expansion trend with significant numbers in the 18-24 age group. Per Facebook Stats, it is the largest user age group (30%) and the fastest on the rise (last 90 days).
How does that compare? The US shows that the 18-24 age group is also the largest user group. It sits at 24% of the total, but differs in that it’s also the fastest declining in total users (90 days). Within the US, the fastest growing group is 45-54 age group (13% of total users).
You will need more info to commit, surely, but have your objective clear prior to digging too deep. As mentioned earlier, more than one indicator is best and I advise that you study them prior to proceeding with inbound marketing tactics. A thorough strategy takes time and leads you to solid conversion and sales.
Want a suggestion? Adapt to using social media and analytics because this will be what stands businesses apart in 2012. Get started with a focus team and determine what you want. From there contract with an expert or hire an in-house media strategist, but hurry because you’re already late!
If you are trying to get noticed you have come to the realization that social media cannot be avoided. Pre-Game Task: establish your brand identity. Once you know who you are, what message you want to deliver, and what you want to look like you can begin on your strategy. Have your brand identity embedded in your strategy when approaching the 5 media landscapes (promoted, shared, earned, owned, paid) and lockdown how you are going to engineer engaging content that creates value to your audience. This is a necessity and you will drown in the abyss without it. All brands have the ability to be journalists now; however, most lack the expertise of a media & publishing expert. Luckily resources can be hired. Remember, none of this can be done without a strategy, so don’t go “commando” on me.
How to Work Social Stats Into Your Media Strategy
It can feel like there are an overwhelming amount, almost an infinite amount, of applications for statistics to be used in a strategic media plan. It’s these stats that make digital media marketing effort so amazing. The data and tracking power keeps your marketing strategy agile and both proactive and reactive to success and failures.
One great example of using social media to investigate your outreach potential is with foreign market statistics.
When it comes to a social media user base in this country, there is still considerable expansion happening in the 18-24 category, per Facebook Stats, it is the largest user base by age group at 30% and it is also the fastest age group on the rise (per the last 90 days).
How does that compare to the US? According to Facebook Stats, the largest user by age group within the US is 25-34 at 25% which also happens to be the fastest growing user group in the age group category with the runner up in user growth being 35-44 years old. In the US, the 18-24 age group category at 23% of the total user base is showing a considerable decline. These stats represent the last 90 days.
Supposing you had a product or service benefiting the 18-24 age group and you are looking to expand to other markets…
These stats would show that it is worth your investment to apply a digital media strategy to your target audience in this region. Learning how to adapt a campaign to take advantage of a rising demographic may be what defines your sales breakthrough. If you exasperated the market within the US, if you are ready to expand, or if your product is global then this type of application could be what gives your sales life. Find the numbers, see the patterns, and apply them to your marketing strategy.
Entering a foreign market will require more than the statistics. It would be wise to understand why this age group is on the rise, when the group is expected to peak, and more importantly how to engage them. The motivators behind this category might be completely different or conveniently the same. Either way, don’t just throw your marketing out there and see who grabs it. Do it with intention by working with a consultant to design a strategy fit for the market. By investing some time and money into an expert you can save thousands by avoiding an ineffective campaign.
Any good captions?
Ideas: How do you take a stat like this and make it work for your company?
Photo: found on http://pinksugarichigo.tumblr.com/page/3
If you aren’t in The Latin American Markets, then yes, you’re missing allot!
I have spent years in South America studying the social dynamics of marketing and business and it is a fair to state that these huge modern metropolises are not behind in social media. In fact, half of the top 10 markets globally were South American countries. Think about this: Buenos Aires, Argentina has a population of 13.1Million and is ranked #20 in the world of Urban Areas by Population. From the 2010 census, the Republic of Argentina had a population of 40,091,359 (Source Wikipedia.org: http://en.wikipedia.org/wiki/Argentina#Demographics). This means roughly 32% of the nation inhabits one grand city. A social media dream-world in the terms of virility; currently, there are 17,784,380 Facebook users in Argentina, which makes it #12 in the ranking of all Facebook users by country. Of the 17.8Million Argentine Facebook users, 6.6Million reside in Buenos Aires(B.A.), making B.A. #6 in the world of Urban Areas by Facebook Users. This is a 44.5% national penetration rate and a 50.3% penetration rate of Facebook users for Buenos Aires. You can consider this a one-city-nation in my book, but don’t head in their without a strategy. Here’s why…
Did You Know? Did you know the official language in Argentina is Spanish of the Castilian dialect? Moreover, people from Buenos Aires are referred to as “Porteno” and speak a unique dialect with their own accents and mannerisms separate from the rest of the country and Spanish-speaking nations. In addition, the country has large Italian, English, German, and French speaking populations.
US & Latin America Digital Marketing Sales Strategist for social media integrations.
The Push International- Buenos Aires, Argentina & Portland, Oregon.
Hire The International: Digital Marketing Sales Strategist.
“The Sales Composer.” With more than 13 years of professional sales experience, creates new business from designed, directed, & controlled online media for international accounts with a profound understanding of the sales cycle. Accountable for all major accounts, sales, new traffic, loyalty programs and ROI. Analyzes and adapts campaigns to web trend data, consumer influences, and intercontinental demographics.Follow @thepush_intl
Tip: There is not just one way to get in front of your audience. Use all your tools for maximum exposure. Don’t have the time? Hire a Digital Marketing Sales Strategist.
You don’t have to have big pockets to run a successful social media campaign and you don’t need an advertising agency anymore either. Even if you aspire to do it yourself, you can partner with a consultant to research, design your strategy, and manage your campaign. On this subject waiting is not the answer; the time has always been now.
[ The Jan. 18th protest was the largest in U.S. history; our new graphic recounts that momentous day for social media users in tweets, emails and calls. We invite you to pay respects to this online movement that inspired/pressured 13 SOPA-supporting senators (and 3 co-sponsors) to issue statements against overly-strict online privacy measures. And as exciting as the success of this online mobilization has been, our efforts only tabled two of the worst censorship bills to ever face the web. ] Posted on January 30, 2012 by Jason (Frugal Dad)
Content & Social Media Management Search Engine Optimization
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