Posts Tagged With: viral

Breaking the Barriers of Content Marketing [Slideshare]

Posted on March 30, 2012 by The Push Intl.

Why Content Marketing is King and The Reasons Industry Titans are Turning to it.

So now you have to do something. You have your Facebook page, your Twitter account, and your boss asking you why it isn’t raining followers and fans. Unfortunately this isn’t an “if you build it they will come,” kind of process. There is a solution and the answer lies within your content. The quality of your content determines it’s effectiveness.

How to Not Have the Worst Content on The Web

Being original and creating your own content will not only bring in an audience, but create liquid content with actionable engagement. To be effective, embrace the idea of being a publisher and take a stance with an authoritative voice in your industry. Jeff put together a wonderful Slideshare that might help organize your thoughts. However, if you are looking for answers, start by addressing the challenges.

Jeff Bullas mentions 8 Challenges of Content Marketing:

1. Finding inspiration and ideas

2. Creating it

3. Making it relevant

4. Resourcing it

5. Managing it

6. Monitoring it

7. Measuring it

8. Making it“Liquid”and Contagious

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Categories: content, Digital Media Strategy, SEO, Uncategorized, Writing | Tags: authoritative voice, challenges, content marketing, create, creating, design, inspiration, liquid content, managing, Marketing, monitoring, multimedia, PR, publishing, quality, relevant, rich, strategy, viral | Leave a comment

Reymond Says: Don’t Be Afraid To Go To Far.

Posted on March 26, 2012 by The Push Intl.

“We must never be afraid to go too far, for success lies just beyond.” -Marcel Proust

— Reymond Hernandez (@ThePush_Intl) March 26, 2012

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Categories: Digital Media Strategy, Quotes, Uncategorized | Tags: advice, art of, facts, inbound, influence, Marketing, PR, social media, socialmedia, strategy, viral | Leave a comment

Reymond Says: Design Your Content Strategy: A Guide

Posted on March 5, 2012 by The Push Intl.

If you are trying to get noticed you have come to the realization that social media cannot be avoided. Pre-Game Task: establish your brand identity. Once you know who you are, what message you want to deliver, and what you want to look like you can begin on your strategy. Have your brand identity embedded in your strategy when approaching the 5 media landscapes (promoted, shared, earned, owned, paid) and lockdown how you are going to engineer engaging content that creates value to your audience. This is a necessity and you will drown in the abyss without it. All brands have the ability to be journalists now; however, most lack the expertise of a media & publishing expert. Luckily resources can be hired. Remember, none of this can be done without a strategy, so don’t go “commando” on me.

The Practitioner’s Guide to Creating Content Like a Publisher

View more presentations from JESS3

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Categories: Brand Marketing, content, Digital Media Strategy, infographics, Quotes, Social Media Marketing, Uncategorized, Writing | Tags: advice, brand, branding, content, facts, inbound, landscape, Marketing, media, PR, publishing, Slideshare, social media, socialmedia, strategy, value, viral | 1 Comment

Reymond Says: The Art of Influencing Your Audience. A Skill of The Highest Level.

Posted on February 20, 2012 by The Push Intl.

“Influence may be the highest level of human skills.”

— Reymond Hernandez (@ThePush_Intl) February 20, 2012

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Categories: Digital Media Strategy, Quotes, Uncategorized | Tags: advice, art of, facts, inbound, influence, Marketing, PR, social media, socialmedia, strategy, viral | Leave a comment

Reymond Says: Create Inbound Marketing For A Succeful Day In Social Media.

Posted on February 14, 2012 by The Push Intl.

A successful day in #socialmedia is composed of a single thought inhabiting multiple minds.

— Reymond Hernandez (@ThePush_Intl) February 14, 2012

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Categories: Quotes, Uncategorized | Tags: advice, facts, inbound, Marketing, PR, social media, socialmedia, strategy, viral | Leave a comment

Raise money money. KickStarter: The Science of Crowdfunding [Infographic]

Posted on February 8, 2012 by The Push Intl.

Be excited because this stuff works.
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Click to Enlarge
[Via: ZippyCart - reviewing the best ecommerce software online]

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Categories: Crowdfunding, Digital Media Strategy, infographics, Uncategorized | Tags: advertising, brand, business, Campaign, design, influence, infographic, Marketing, non profit, PR, project, Public Relations, Social Media Marketing, socialmedia, sourcing, strategist, strategy, Successful, viral | Leave a comment

Digital Strategy: Gatorade using Instagram to keep peeps in the loop.

Posted on January 31, 2012 by The Push Intl.

Tip: There is not just one way to get in front of your audience. Use all your tools for maximum exposure. Don’t have the time? Hire a Digital Marketing Sales Strategist.

You don’t have to have big pockets to run a successful social media campaign and you don’t need an advertising agency anymore either. Even if you aspire to do it yourself, you can partner with a consultant to research, design your strategy, and manage your campaign. On this subject waiting is not the answer; the time has always been now.

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